Think of every gifted product as the start of a relationship. Show professionalism, stay authentic, and create content that benefits your audience and the brand. That’s how you get invited back.

Brands want creators who connect with their target audience and create real engagement. Small creators often offer better value and stronger relationships with followers than bigger influencers.

When companies check if a creator’s audience matches their target, they care about three things: who the followers are, where they live, and what they’re into.

Whether you're just getting started or scaling your partnerships, remember this: your voice holds value. Show it, shape it, and share it with brands that align.